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Brake highlights drink-drive dangers

Road safety charity Brake has teamed up with ad agency Leo Burnett to create a new anti-drink-driving campaign based around the foam sprat that was used by referees at the recent World Cup.

It is entitled 'don't cross the line' and depicts potential drink-drivers being stopped in their tracks by the painting of a white line in front of their vehicle, parodying the way referees kept players back from free kicks during matches at the recent tournament.

Brake deputy chief executive Julie Townsend commented: "One in six road deaths in the UK result from crashes where the driver was over the drink-drive limit, with a further estimated 65 caused by drivers who had been drinking but were under the limit."

Individuals planning to get behind the wheel of a vehicle should have their wits about them at all times and this means abstaining from the consumption of any amount of alcohol to ensure their levels of concentration are as good as they can be.

Motorists wishing to stay sharp might also like to invest in portable oxygen equipment, although they should remember never to use it while the car is in motion.

Posted by James WorrallADNFCR-2960-ID-801736410-ADNFCR

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